I came out of the womb wanting to do things.
I wrote my first book in second grade and left my small island home the day after I graduated high school. In those ten years between writing that book about butterflies and booking that one-way flight, I wrote plays and poetry, won art contests and pageants, and led both sports teams and volunteer groups. My purposeful ambition and rejection of the idea that impossible applied to me led me to New York, where I established my career as a multi-disciplinary copywriter, creative strategist and mentor.
My professional experience covers everything from toilet paper to tablets, from banking to botox. I’ve walked the halls of global ad agencies and of family-owned retailers and one thing has been consistent - I excel at translating complex concepts into compelling content and strategies that resonate with diverse audiences and drive measurable success.
Career highlights include exploring new spaces, such as launching Citi Bike in New York, Verizon’s first Instagram campaign, and St. Jude’s first VR experience, as well as spearheading organizational (and revenue) shifts such as building the health creative team at Meta and establishing Creative Shop’s inclusive creative practice.
My approach is personal, provocative, and proven to push boundaries
Creative Courage: I believe we can solve any problem with creativity. I approach everything with a focus on connection, storytelling, and a top-secret mixture of moxie and magic.
Real Talk: I dive into complex subjects, translating them into relatable stories and actionable strategies. I lead with joy and integrity so you can always rely on me to tell you the truth and to smile.
Comfort & Confidence: A mentor and teacher at heart, I empower people to take practical steps toward innovation, no matter their level or starting point.
People-First: Every campaign, strategy, or process I've shaped carries a genuine intent to elevate the human experience.
Business-Focused: With two decades of experience spanning a dozen industries, I’ve worked with small businesses and big brands, helping them build everything from banner ads to branded content to messenger bots. From leading teams to whole books of business, I understand the creative and business side of marketing, advertising and tech, and know how to turn ideas into plans that lead to action and results.
My mission is to help brands and professionals unlock their full potential by harnessing the authenticity within — unlocking creativity, innovation and impact, in your work and workplaces.
Authenticity is at the core of everything I do. In a sometimes overly curated world, I'm here to remind you that being real, being you, is where the magic happens.
