I came out of the womb wanting to do things.
I wrote my first book in second grade and left my small island home the day after I graduated high school. In those ten years between writing that book about butterflies and booking that one-way flight to the US, I wrote plays and poetry, won art contests and pageants, and led both sports teams and volunteer groups. Some things I was better at than others, but my curiosity, purposeful ambition and the idea that impossible didn’t apply to me continuously fueled my exploration. Which led me to Atlanta, then New York, where I established my career as a multi-disciplinary creative leader, cultural intelligence expert and change agent.
Over the past twenty years, I've driven tangible transformation across countless organizations such as Meta and Publicis, not just coming up with concepts and exploring new platforms and technologies, but also behind the scenes – developing internal community and pioneering new approaches to everything from brainstorming to bonusing.
Beyond the work, I’m a published poet, speaker, SVU fanatic, and back up dancer for my two sons.
Highlights
My professional experience covers everything from toilet paper to tablets, from banking to botox. I’ve walked the halls of global ad agencies and of family-owned retailers and one thing has been consistent - I excel at translating complex concepts into compelling content and strategies that resonate with diverse audiences and drive measurable success.
My approach is personal, provocative, and proven to push boundaries
Creative Courage: I believe we can solve any problem with creativity. I approach everything with a focus on connection, storytelling, and a top-secret mixture of moxie and magic.
Real Talk: I dive into complex subjects, translating them into relatable stories and actionable strategies. I lead with joy and integrity so you can always rely on me to tell you the truth and to smile.
Comfort & Confidence: A mentor and teacher at heart, I empower people to take practical steps toward innovation, no matter their level or starting point.
People-First: Every campaign, strategy, or process I've shaped carries a genuine intent to elevate the human experience.
Business-Focused: With two decades of experience spanning a dozen industries, I’ve worked with small businesses and big brands, helping them build everything from banner ads to branded content to messenger bots. From leading teams to whole books of business, I understand the creative and business side of marketing, advertising and tech, and know how to turn ideas into plans that lead to action and results.
Recognition & Contributions
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3% Conference
3% Conference x One Club Next Creative Leaders
A Dose of Black Joy and Caffeine Podcast
ADCOLOR Conference & Awards
American Institute of Graphic Arts (AIGA)
Association of National Advertisers (ANA), Alliance for Inclusive and Multicultural Marketing (AIMM)
Basis Technologies
BBC Radio
Black at Cannes
Black Ivy League Business Conference
Columbia University
Courageous Leaders Podcast
Creative Circus
Creative Week
Cannes Advertising Festival of Creativity
Don't Get Me Started Podcast
Droga5
Eastern Caribbean Currency Bank (ECCB)
Empowership - InterPublicGroup (IPG)
Facebook/ Meta
FindSpark
Jet.com/Walmart
Lenses on Literature
4As MAIP (American Association of Advertising Agencies Multicultural Advertising Internship Program)
Miami Ad School
Mixed Company Podcast
Ogilvy
One Club
Oxford American
Perspectives with Katie Kempner Podcast
Plume Poetry 9
Poetry Magazine
Right Off Track Podcast
Rochester Advertising Week
Scottish Poetry Library
Second Annual National Consultation on Youth - St Kitts
StoryCorps Podcast
The Change Maker's Table Podcast
The Minor Detail Podcast
University of Florida
VCU Brandcenter
Wieden + Kennedy
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ADCOLOR
Addys
Cannes Young Lions
Effie
Essence Magazine
Financial Communications Society (FCS) Award
Florida Student Addy
Mashies
Mediaweek
MM+M (Medical Marketing + Media)
New York Festivals
One Club x 3% Conference
One Show
Poetry Foundation
University of Florida
Webby's
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3% Conference x One Club Next Creative Leaders
ADCOLOR Awards Show
Art Directors Club Awards
Cannes Lions
Cannes Young Lions
Creative Circus Student Show
D&AD
Effie Awards
One Show
Philadelphia Ad Club/ADDYs
Bio
Neisha Tweed Bell is an award-winning creative visionary with experience at global companies like Meta, Ogilvy, and Publicis, driving creativity, innovation, and inclusion. From launching Citi Bike to a VR experience for St. Jude to a global inclusive creative practice, Neisha’s commitment to people-first storytelling shines through the work she does and the way she works. Her community impact extends from mentorship to managing internship and business resource groups, and beyond, earning her accolades such as a 2018 Essence Woke Woman, 2021 University of Florida 40 Under 40, and 2022 ADCOLOR Leader. Neisha's creative expertise is marked by a blend of strategic insight and an eye for culturally-connected storytelling, which she now shares as a consultant, coach, and creative director working with creative professionals from students to CCOs through her business, Next Level Up.
Her refreshing approach of melding advertising, inclusion and storytelling has helped transform campaigns, companies and communities - from the inside out. She believes, whether building a team, a business, or a creative idea, when you focus on people, you will always have better outcomes. Looking at the track record, she’s definitely on to something.